Tide Coldwater To Use Cellulosic Ethanol

  • Monday, 06 October 2014 00:00

Procter and Gamble's (P&G) Tide Coldwater liquid laundry detergent will soon contain cellulosic ethanol. According to a report in the Cincinnati Enquirer, Tide Coldwater will blend cellulosic ethanol in "a scalable and commercial way."

The report said P&G will source the cellulosic ethanol from DuPont's upcoming biorefinery in Nevada, Iowa. Tide Coldwater laundry detergent currently features corn-based ethanol which is used to enhances and stabilize its detergent formula.

P&G says ethanol is wideley used in detergents and cleaning products as a solvent that dissolves other cleaning product additives such as surfactants, polymers and fragrances. Ethanol also acts as a viscosity controlling agent. More can be read here

P&G and DuPont have released the video below to further explain the new partnership and the use of cellulosic ethanol.